Tutorials

Local Business SEO

Optimize local business pages for LLM discovery and trust signals.

Step-by-Step

Apply this playbook to your local pages.

Step 1

Clarify service areas

List cities, neighborhoods, and service zones explicitly.

Step 2

Highlight trust signals

Add certifications, local awards, and review summaries.

Step 3

Explain service process

Outline what customers can expect from first contact to delivery.

Step 4

Answer local FAQs

Add questions about pricing, timing, and local regulations.

Focus Areas

Focus on these sections to improve local relevance.

●Localized landing pages

●Service area maps and lists

●Review and testimonial highlights

●Contact and booking clarity

Local Coverage Plan

Local visibility improves when each area page has distinct intent coverage.

●Create service-area pages with unique supporting evidence.

●Use neighborhood-level terms and specific customer scenarios.

●Maintain consistent contact and service metadata across pages.

●Review local competitor pages quarterly for content gaps.

Execution Phases

Step 1: Baseline

Capture performance and score baseline for tutorial scope.

Output: Starting metrics and page inventory.

Step 2: Apply

Follow tutorial changes with minimal parallel experiments.

Output: Clean implementation with controlled variables.

Step 3: Measure

Compare outcome and iterate on weak sections.

Output: Validated improvements and next experiment plan.

Common Mistakes

●Applying too many changes at once, hiding what actually worked.

●Skipping measurement after deployment and relying on assumptions.

●Copying examples without adapting to audience intent.

●Not aligning tutorial changes with conversion goals.

Success Metrics

Completion Rate

Tutorial steps completed end-to-end per target page type

Ensures recommended workflow is fully applied.

Template Lift

Consistent score improvement across similar pages

Proves repeatability beyond one-off wins.

Business Impact

Improved signups, leads, or sales from optimized pages

Connects content work to outcomes that matter.